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|Geplaatst: 19-02-2019 03:43:25 Onderwerp: mainstream Western markets
|RIO DE JANEIRO Air Jordan 5 Women Peach Black For Sale , Mar. 6 (Xinhua) -- Rio de Janeiro's Maracanazinho arena will stage the year's first 2016 Olympic test event in July, local organizers said on Friday.
The venue will host the FIVB volleyball World League finals from July 14 to 19.
It will be the second Rio 2016 test event, following an international sailing regatta in Guanabara bay last August.
"Hosting the world's top volleyball players at the spiritual home of the sport in Brazil will be a fantastic way to start the first wave of Rio 2016 events," said Rio 2016 executive director of sport, Agberto Guimaraes.
Rio's Olympic test events will be grouped into three sections.
Open-air sports like rowing, road cycling and equestrian will be tested from July to October.
Apart from volleyball Air Jordan 5 Valentines Day Red Pink Women For Sale , indoor events like table tennis, boxing and wheelchair rugby will be staged from November to February.
A third cluster, from March to May 2016, will feature events with a large number of disciplines like athletics and swimming.
The Rio Games, to be held from August 5 to 21, 2016 Air Jordan 5 Low Neymar Silver Black For Sale , will be the first Olympics in South America.
GUANGZHOU, Aug. 28 (Xinhua) -- Like many urban young Chinese of his age, Li Yifei grew up in the late 1990s and early 2000s playing the popular American video games Legend and Warcraft.
He remembers using an English-Chinese dictionary to look up translations for the storyline and characters, which had little resemblance to anything in Chinese culture.
Today, Li's generation of Chinese gamers have come of age as talented game developers. They are determined to make popular games that entice foreign players to Google how to play characters such as the Monkey King or Lyu Bu.
"When I was in college, I had the dream of making a video game that was loved by players around the world Men's Air Jordan 5 Retro Premium Bordeaux Wine For Sale ," said Li, who founded the gaming company 37wan Network in 2011.
A year later, Li and his colleagues published the Beauties of Qin, a fantastic real-time strategy game set in the first dynasty of China's imperial periods, the Qin.
While targeting domestic players, the game has been released overseas.
Though the game was accepted in Hong Kong www.airjordan5premiumwine.com , Taiwan, Macao and Southeast Asia, it failed to penetrate the West.
The company's second game, featuring warlords from the Three Kingdoms, also performed badly overseas.
"We learned not to aim too high. At least, we had some success in markets nearby where people were more or less familiar with Chinese culture Cheap Air Jordan 5 Premium Bordeaux ," Li said. "It is not easy for Three Kingdoms warlords like Lyu Bu and Liao Hua to register in the Western mind, which is more comfortable with Tom and Jerry," he said.
Li and his peers went into the gaming industry at a perfect time. China's tech sector was growing faster than ever; there had been an explosive growth in the domestic market; a number of high-caliber code writers were entering the job market.
The Chinese games market has grown into the world's biggest, valued at 166 billion yuan (about 25 billion U.S. dollars) in 2016, representing a quarter of the global market.
Amsterdam-headquartered research firm Newzoo named China the world's top gaming market by revenue in its 2017 Global Games Market Report.
37wan Network, which focuses on mobile gaming Cheap Air Jordan 5 Premium Wine , raked in 5.2 billion yuan last year, creating 1 billion yuan profit for its shareholders. Six years since inception, the listed company is valued 50 billion yuan.
"In China, gaming and online advertisements are the two sub-sectors that promise investors good returns," Li said.
The leader of China's gaming industry is tech titan Tencent, also the operator of leading Chinese messaging app WeChat.
It created multiplayer online battle arena game Honors of Kings Air Jordan 5 Premium Bordeaux For Sale , which has over 200 million registered users, with 50 million playing daily. The game was so addictive that Tencent was pressured by parents, teachers and the media to limit playing time for the underaged.
Tencent acquired one of the world's most popular mobile game developer Supercell last year and has been localizing Honors of Kings for overseas markets. Called Strike of Kings, the English version was the top downloaded game in Turkey -- on either Apple's app store or Google Play -- this April.
On Facebook, eager non-Mandarin-speaking players were even searching for the English version before it was released.
"No one has still made an English patch for this game? Is there an English guide for this?" one of the fans asked.
"Foreigners look for an English patch for a Chinese game? This is happening. I want to have a good laugh with pride," wrote a Chinese game commentator.
Industry observers say that as the domestic market becomes saturated Air Jordan 5 Premium Wine For Sale , it is natural for Chinese game developers to look for overseas consumers.
"All Chinese game developers set their eyes abroad. It is not just a natural choice by the market, but the dream of this generation of Chinese game developers. They want to create internationally recognized brand names," said Gong Daojun, vice president of Seasun Entertainment.
"The factory of the world is transforming from producing game consoles to making games," Gong said. "We are coming of age."
Chinese game companies already make one-third of their online gaming revenue from abroad, but Li said he has not seen a game rich in Chinese culture break into mainstream Western markets.
The Chinese authorities have been calling for efforts to build the country's soft power Air Jordan 5s Premium Bordeaux , not to impose China's ideology but to let Chinese traditions, culture and values become accepted or popular overseas.
Game developers are attracting spontaneous participation in the private sector.
Games have joined a growing assembly of Chinese cultural exports ranging from films and television series to boys bands.
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