Dit is een demo van een BB Forum.
ocus and risks failure of both

 
Nieuw onderwerp plaatsen   Reageren    BB Forum demo // Test forum
Vorige onderwerp :: Volgende onderwerp  
Auteur Bericht
tujue



Geregistreerd op: 27 Jul 2018
Berichten: 246

BerichtGeplaatst: 19-09-2018 09:28:17    Onderwerp: ocus and risks failure of both Reageren met citaat
SYDNEY, Oct. 19 (Xinhua) -- Australia's most loved breakfast cereal "Weet-Bix" will soon be known as "Nutri-Brex" to its China-based consumer by mid-November in hopes of enticing more consumers towards the iconic Aussie brand.


A spokesperson for Sanitarium Health & Wellbeing, an Australian-owned health food company who owns the cereal brand told Xinhua on Wednesday that name changed was necessary to help Chinese consumers differentiate between an existing China-based cereal brand that had the same name sounding as "Weet-Bix" in the country.


"We want to build a strong and distinctive brand for our Chinese consumers and that can be done by recognising our brand better," the spokesperson said, in reference to the name change.


While the size of the Chinese breakfast cereal market is difficult to quantify, Sanitarium said its 201516 financial figures for its breakfast cereal sales rose by approximately 50 percent, and conservatively forecasts similar growth in the next financial period.


At present, current data by Sanitarium suggests that about 15 percent of Chinese households make a regular breakfast cereal purchase, compared to 90 percent in Australia.


However, the trend in China for Western-style breakfast cereals is growing from international brands with a strong focus on health and food safety.


This discovery was what lead Sanitarium to recently open an office in Shanghai after exporting the cereal to China for the last eight years.


The new re-branding exercises is expected to allow Sanitarium to seize on an opportunity to build a strong, distinctive brand for the largest emerging ready-to-eat cereal market in the world, while complying with a new trademark restrictions that are now coming into place.


"Different to the iconic Weet-Bix product in name only, Nutri-Brex is made in the same factories, using the same ingredients and the same traditional recipe that Sanitarium has used for almost 90 years,' Todd Saunders, General Manager, Sanitarium Health & Wellbeing Australia said in a statement on Tuesday.


The company said it's the same name it uses for Weet-Bix in the UK, which is its second biggest export market.


"Despite the recent success we've enjoyed, it is still relatively early days for Sanitarium in China," Saunders said.


In May this year, a marketing exercise undertaken by the company to place the hugely popular Weet-Bix product on a Chinese TV soap, Ode to Joy had paid off exponentially.


In the immediate aftermath, sales for the cereal brand in mainland China had soared, exceeding forecast expectations, the company said.


"That's why the timing to change brand names while Chinese consumer awareness of Weet-Bix is at its highest actually works," Saunders said.


The recent name change of the product represents Sanitarium's biggest push into China to date, will be supported by a digitally-focused marketing campaign which also aims to raise awareness among Chinese consumers of Sanitarium.


"Nutri-Brex is expected" to be sold in over 1,500 stores nationwide in China and multiple e-commerce channels from mid-November.


Currently online sales, predominantly through Sanitarium's flagship store on Alibaba's TMall platform, represent more than half of all sales of Sanitarium product in China.

Trustworthy Tips On Link Building Business Marketing Trustworthy Tips On Link Building Business Marketing July 1 Darron Lee Jets Jersey , 2013 | Author: Casey Wood | Posted in Business

How would you like to be able to make money doing something that is a true passion of yours? Imagine everyday looking forward to going to work and loving what you do. This can be a reality if you choose to start your own link building service and SEO consulting business. It all begins with creating a smart business plan. The following tips will help you out.


Listening to others is a good skill to learn. You’ll have to listen to your wholesalers, clients, and especially the market. You have to observe the current trends in order to take advantage of new opportunities.


Testimonials are one of the most effective ways to increase your link building service and SEO consulting business. Most individuals are hesitant to try new services and products. Having a third party endorse your business can turn them into believers and clients.


Using ads during software installation is a way to market and increase your link building service and SEO consulting business. To do this, you will need to know or contact a software search engine marketing services company andor vendor. Typically, the ads are for software-compliant businesses, but not all are. It’ll cost you a bit, but it’s worth every penny.


Invest in a quality sign for your link building service and SEO consulting business. Consumers, who may not otherwise find your business, will notice the business because of the sign. Verify the sign is consistent with your logo and other branding materials.


It is important, as a link building service and SEO consulting business owner, to have enough employees. It might be tempting to hire as few employees as possible to cut down on cost, but employees are a valuable part of your business. However, you should also not hire too many. To find the right balance, you will need to experiment.


It is unwise to begin developing a new search engine marketing services company while still working towards creation of a previous company. Time is limited, and dividing your time between two new ventures at once distracts your focus and risks failure of both link building service and SEO consulting business. Accordingly, focus on one venture at a time to make success of multiple businesses more likely.


Expanding a very small link building service and SEO consulting business involves acquiring entrepreneurial skills. While difficult, growth is possible given the prop. Cheap College Jerseys Wholesale Authentic Jerseys Wholesale MLB Jerseys China Wholesale NHL Jerseys Free Shipping Wholesale NFL Jerseys Online Wholesale College Jerseys Free Shipping Wholesale NBA Basketball Jerseys Cheap College Basketball Jerseys Cheap Jerseys Wholesale Jerseys From China
Terug naar boven
Profiel bekijken Stuur privébericht
Nieuw onderwerp plaatsen   Reageren    BB Forum demo // Test forum Tijden zijn in GMT + 2 uur
Pagina 1 van 1

 
Ga naar:  
Je mag geen nieuwe onderwerpen plaatsen in dit subforum
Je mag geen reacties plaatsen in dit subforum
Je mag je berichten niet bewerken in dit subforum
Je mag je berichten niet verwijderen in dit subforum
Je mag niet stemmen in polls in dit subforum

Powered by phpBB and Andrew Charron
Maak snel, eenvoudig en gratis uw eigen forum: Gratis Forum